Sample Press Release Template

imagesCAN3Q0VKAll press releases should be written in an industry standard format. Below is a simple template, with the body providing a description of each area of the release.

Click the link below to view a sample press release.

http://www.marketingsource.com/pressrelease/releaseformat/

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Trend Spotting to Stay Ahead

240x180xtrend-300x225_jpg_pagespeed_ic_7LUK6TJE29If viral advertising, social media, and apps are foreign concepts to you, it might be a good idea to freshen your familiarity with the trends that are happening in the world around you. It is easy to fall into the trap of doing business as you always have, but in today’s global business climate the best way for your business to stay competitive is to utilize the hottest trends to make them work for you and keep your business up to date. There are a wide variety of trends that may or may not be right for your business, but this article from smallbiztrends.com offers four trends that your business should be taking advantage of right NOW.

http://smallbiztrends.com/2011/03/4-trends-take-advantage-now.html

The article covers going mobile, social deal sites, subscription services, and incorporating seniors into your marketing and staff. This is just the tip of the iceberg. There are a great deal of trends that are becoming so widespread that they are no longer talked about as trends, but as just another reality of the business world. By keeping up to date on the ways that you can increase your business and have it expand to fill the needs and wants of both your consumers and yourself, you are doing your best to stay competitive.

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Dimensions of Facebook Images

facebookImagesWith Facebook forcing everyone one including business fan pages to go to the new timeline, there are some advantages.

One of these advantages is that you customize several of the images on the timeline.

I am often looking this information up, so I thought it would be helpful to me (as well as others) to do a post with the dimensions of the images that are used on the new Facebook Timeline.

  • Cover Image: 851 X 315
  • Profile Picture: 180 X 180
  • Custom Thumbnails: 111 X 74
  • Photos for Picture Posts 403 X 403
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9 Tips to Boost Your Business With Pinterest

pinterestI came across this article on how to boost your business with Pinterest.  Very interesting information and worth a look.  Here I am providing a checklist, but please read the full article for details.

1. Spend the time
2. Keep it simple
3. Connect your physical presence with your online presence
4. Make sure your business is a match
5. Use other social nets to feed Pinterest
6. Launch a daily pin theme
7. Promote more than products
8. Follow the big hitters
9. Selective curating

Here is the complete article:  http://www.inc.com/john-brandon/9-tips-boost-your-business-pinterest.html

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Are business cards a sign of the times?

LA 170617.fi.0221.businesscards1.gf.jpgThe 2-by-3.5-inch pieces of card stock have long been a staple in business, but in the digital world they are seen as irrelevant and wasteful says Matt Stevens, from the Los Angeles Times.

Young web savvy business executives are viewing business cards as being somewhat a waste of time.  If you have a smart phone, e-mail, and a LinkedIn account, why even bother carrying them.

About 85 million people manage their professional networks with LinkedIn. Some 77 million smartphone users have downloaded the Bump app, which allows them to bump their phones together and instantly exchange contact information.

You can find the full article on the link below…

http://www.latimes.com/business/la-fi-business-cards-20120316,0,7418219.story

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8 Tips to Defend Against Online Financial Fraud Threats

network_securityI constantly receive and read e-mails and articles that help small business owners with Internet issues.  As I come across some important information to share, I will post it here to our blog so that others may benefit as well.

Here is an interesting article I came across the other day written by Thor Olavsrud on cio.com.

The tag paragraph for the article reads as followings:

Criminals are increasingly seeking to hijack the accounts of business owners and executives to initiate fraudulent wire transfers that can cost organizations a fortune. Here are eight steps you can take to defend your organization against such attacks.

The following is a summary of the 8 Tips:

  1. Talk to your financial institution.
  2. Perform regular security audits and risk assessments.
  3. Install an anti-virus solution on your computers and network and keep it completely updated.
  4. Dedicate a computer for financial transactions and only use it for financial transactions.
  5. Segregate responsibility for initiating wires from the responsibility for authorizing them, and ensure that each party uses different computers with different authorization credentials.
  6. Keep a suspicious mind when you receive email that asks you to click on a link, open an attachment or that seeks your credentials-even if it’s from a trusted source like your bank.
  7. Be careful when following links on social networking sites or when asked to give information over the phone.
  8. Review your online banking records on a daily basis.

The article goes on and explains what you can do if you think you have been compromised.

For the full article:  http://www.cio.com/article/700354/8_Tips_to_Defend_Against_Online_Financial_Fraud_Threats?page=2&taxonomyId=3089

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What is Your Website Marketing Strategy?

One of the first questions we ask our clients is, “What is the purpose of your website?” In the past, it was just cool to put information up on the Internet about your company as an extended or glorious business card. To have something out there that people can find out more information before they talk to you; however with literally millions of websites out on the Internet, it is now important to determine the purpose of your website within your marketing plan.

If a client would answer, “I don’t really know, we just need one, (which does happen), “then I would advise them to do some research and get back with me before we move forward. I continue to tell them, it is not that we do not want their business; it is that I do not want to waste their time and money. Defining a purpose for a website is as important as picking a domain name.

This article will help explain the different directions your website can take as far as the purpose of the site:

http://www.teamtechnology.co.uk/website-marketing-strategy.html

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Top 10 items to consider when planning an Internet Marketing Campaign

Our Campaign Planning services actually encompass all of the other services that we offer here. Whether we perform the services for you or just help you develop a plan, we can provide you with the consulting you need to attack any Internet Marketing you want to tackle. Before you get started, we ask that you do a little bit of homework. Grab a cup of coffee (tea, water, whatever) and review our Top Ten list for getting started with Internet Marketing.


  1. Establish a reasonable and measurable goal for the plan - Although we all would like to become instant millionaires, you need to attempt that long term goal in segments. Realistic planning will help you achieve short term goals and help work towards longer goals in a realistic fashion.
  2. Determine when the plan will expire - You should always have an ending date for your campaigns. This if for a few reasons, but the main reason so that you know when you can review your efforts to determine if you campaign was successful or not.
  3. Determine your budget and stick to it - Common sense. If something new comes up during the integration of your campaign, just save it for the next so that you do not corrupt your results.
  4. Find someone who has been through a similar plan - Information is always king, and the more you know before you begin the better.
  5. Learn from others - Ask questions (or do some research) to find out what has worked for others and what has not worked.
  6. Keep it dynamic, adjustments may need to be made - If it does not take any additional funds, then making changes to your plan is fine. Just make sure that you note what changes were made and why.
  7. Always Follow-up and Follow-through - It is imperative that you monitor the progress of your campaign, and make sure that you respond to any requests it may generate. Within your plan, you should include those items to monitor and how to respond to potential client requests.
  8. Don’t set it and forget it - If you just let your campaign fly and hope for results without monitoring what is going on, you might as well just not invest into the campaign.
  9. If it fails, learn from your mistakes - if you do not get your expected results, and you are monitoring what is taking place, you will know what to fix in future campaigns.
  10. Plan on trying it again - The Internet is a dynamic (always changing) entity, so Internet Marketing should be dynamic and ongoing. You can never have too many fans on your Facebook page, too many contacts in your e-mail lists, or too many visitors to your website. So Always plan on repeating your efforts in the future.
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The Customer is Always Right. Are You?

It is easy to tell if a business owner has lost touch with their customer base. They complain about business lagging behind and never seeing any new faces. They have forgotten a very important fact in the world of business: Keep your customers happy. While this does require a little bit of effort, the rewards for your business will only grow exponentially. The following article from spellbrand.com offers five tips to keep your business moving by keeping your customers happy.

http://www.spellbrand.com/five-tips-for-maintaining-customer-relationships

The article covers the areas of meeting needs, pleasant interactions, creating pleasing environments, putting yourself out there, and maintaining your brand. How people think of your brand is based mainly on your customer relationships. Everyone knows the power of word-of-mouth advertising for a business and the impact that it can have. By keeping unpleasant incidents to a minimum and making sure the world knows that you think their business is important to you, you will easily maintain a solid customer base for the future of your business.

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Give Outsourcing a Chance

Every business owner, big or small, wants to get the most out of every dollar. What most small business owners need a reminder of is that they too can outsource. By outsourcing, you can reduce the three most important things your business costs you: time, money, and frustration. Don’t have the time to learn how to make that much needed website? Don’t have the money to invest in long term administrative support? Frustrated by the software development you constantly try to squeeze in at the end of the day? All of these are easily outsourced projects that can help you grow and prosper while you are focusing on other important aspects of your business. This article from about.com lays out ten important tips to keep your business competitive in the current global business climate.

http://entrepreneurs.about.com/cs/beyondstartup/a/uc041003a.htm

These ten tips help you to define the project, evaluate service providers, know what experience you should be looking for, how to choose a vendor, review their samples, start small, coordinate payments, negotiate ownership of work, support when the project is done, and the ever important, get it in writing.

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