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How to Get Started with Internet Marketing

 

What we have to offer

As you can see we offer many services to help you with your Internet Marketing Campaigns, but where does one get started? Well, depending on what you want to accomplish (and how much you have to budget), please review the following "Getting Started" checklists for each one of our services.

 

Top 10 items to consider when planning an Internet Marketing Campaign

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  1. Establish a reasonable and measurable goal for the plan – Although we all would like to become instant millionaires, you need to attempt that long term goal in segments. Realistic planning will help you achieve short term goals and help work towards longer goals in a realistic fashion.
  2. Determine when the plan will expire - You should always have an ending date for your campaigns. This if for a few reasons, but the main reason so that you know when you can review your efforts to determine if you campaign was successful or not.
  3. Determine your budget and stick to it – Common sense. If something new comes up during the integration of your campaign, just save it for the next so that you do not corrupt your results.
  4. Find someone who has been through a similar plan – Information is always king, and the more you know before you begin the better.
  5. Learn from others – Ask questions (or do some research) to find out what has worked for others and what has not worked.
  6. Keep it dynamic, adjustments may need to be made – If it does not take any additional funds, then making changes to your plan is fine. Just make sure that you note what changes were made and why.
  7. Always Follow-up and Follow-through – It is imperative that you monitor the progress of your campaign, and make sure that you respond to any requests it may generate. Within your plan, you should include those items to monitor and how to respond to potential client requests.
  8. Don’t set it and forget it – If you just let your campaign fly and hope for results without monitoring what is going on, you might as well just not invest into the campaign.
  9. If it fails, learn from your mistakes – if you do not get your expected results, and you are monitoring what is taking place, you will know what to fix in future campaigns.
  10. Plan on trying it again – The Internet is a dynamic (always changing) entity, so Internet Marketing should be dynamic and ongoing. You can never have too many fans on your Facebook page, too many contacts in your e-mail lists, or too many visitors to your website. So Always plan on repeating your efforts in the future.
 

Top 10 Checklist to Get You Started with E-mail Marketing

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  1. Begin collecting e-mail addresses – either at your business, through contacts, even begin with your friends and family. At least you should be collecting their first name, last name, and e-mail address. Be sure that those addresses you collect, they know you will be e-mailing them.
  2. Record your addresses electronically - You can do this in a database or in a spreadsheet; however, e-mail campaigns are electronic, so at some point you will have to get that list in the computer. If you have your service already, upload your e-mail list to your service.
  3. Review your list for errors – You want to make sure that when you are converting your names into an electronic format, there are very minimal errors. Those contacts are worth and ROI rate of about $5 a piece, so to lose a contact due to typographical errors would be a costly mistake.
  4. Find a service for e-mail marketing – You really do not want to use a standard e-mail client for your e-mail marketing campaign. You really want to find services that can help you design, control, implement, and monitor your efforts so you know what works and what does not work. We have had great success and highly recommend Constant Contact.
  5. Develop a campaign plan – With marketing, the rule of thumb is to get the client to the next level. With sales, you continue the process generating more income from the same client, so e-mail marketing is the same. Plan out what you want to do, what your goal will be, and what you will do if you achieve that goal. Having a road map that leads the client or new client towards the contact with you or a new sale is always the goal, but building repeat sales is a key to a successful plan. You campaign should have a list of what messages you need to create and when they should be sent.
  6. Create your templates – After you have established your campaign, you are going to want to create your e-mail messages ahead of time. This way, once you implement the campaign you can schedule the days you want them to be sent. Most e-mail marketing services will allow you to create these templates and have them stored on their service.
  7. Run a test – Always, always, always… run a test of your messages. You need to see what your client (or potential client) will be seeing before you send them out.
  8. Schedule your plan – At this point you should have a plan, your templates, your provider, your list and are ready to go… this will lead you to #9.
  9. Implement your plan – Let it run.
  10. Monitor your success – Important item number 10 here. Should you just fire off your message and cross your fingers and hope? You would be surprised how many people do this. You are never done… you need to go in and check the stats. How many were sent, who clicked on links, did you get a new sale… and probably take notes for your next campaign.
 

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